"Your product --- concept to customer"

Take your idea through development to manufacturing to marketing to customer
--- on time, on spec and within cost.

We offer help with:

Entrepreneurship

Management

Technology

 

Who we are

Paul Schnitzler
Biography
Résumé

 

Associates

 

 

Princeton HealthCare Services:
Princeton Medical Index


Need: Determine the viability of a new product

 

Problem: PHCS had developed a prototype for an application to collect a patient’s medical history directly from the patient, --- no professional time was required. Leonard Blank, Ph.D. had the idea and self-funded the initial work. What to do now?

 

Approach: Paul Schnitzler took over as President of PHCS and immediately reviewed the product, the Princeton Medical Index (PMI). He determined that it was not ready for actual use: it could hold only 1000 patient records and it was missing several important diseases.

 

Together with Dr. Blank and another member of the team, they simultaneously: completed the product; began demonstrations for physicians, insurance companies, and pharmaceutical firms; and wrote a complete business plan.

 

The goal was to build revenue and then seek investment financing.

 

Results: The product and business plan were completed but it became clear that physicians were reluctant to use the PMI. While we heard statements such as “It takes the history exactly as I would” from physicians, everyone was unwilling to change their office procedures to accommodate this new tool.

 

Do you have a new business idea that you want to validate? Contact us now by Email.

 

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